Hello!!
I’m Laurencia Prichella, a designer who loves blending motion and UI/UX to bring ideas to life. I’m passionate about turning complex concepts into simple, engaging experiences that connect people and purpose.
My approach always starts with curiosity, understanding users, their emotions, and the stories behind every interaction. Whether it’s designing a playful animation or crafting an intuitive interface, I aim to create visuals that not only look good but also feel right.
I’m fascinated by how storytelling, design, and technology intersect to shape how people experience the world. Every project is a new chance to explore that connection, through movement, color, and thoughtful interaction.
Beyond design, I’m also deeply involved in student leadership and community building. Over the years, I’ve taken on various roles within the Indonesian student community at Swinburne, and I’m currently serving as the President of PPIA Swinburne. Leading the organization has taught me how to combine creativity, collaboration, and empathy to create events and initiatives that bring people together, a philosophy that also shapes how I design.
Outside of design, you’ll probably find me editing videos, discovering new coffee spots, or brainstorming the next creative project with friends. Always open to new collaborations, creative chats, or design opportunities, feel free to say hi anytime!
